The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference
by Malcolm Gladwell (Author), Malcolm Gladwell (Narrateur)
AUDIOBOOK
Unlimited loans, 2 years, One at a time
Details

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
 
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Publication date
April 03, 2007
Publisher
ISBN
9781600240089
Paper ISBN
9780316316965
The publisher has not provided information about accessibility.